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Business and Industry: Marketing

Helps locate authoritative Business and Company resources.

Market Segmentation

You will need to look in several places to see what's available for your company. Here are some tips:

Business Source Premier: search strategic planning in the SU field, and the company name in the CO field. To broaden results, search only on the company name or use the term strateg* without specifying a field. Experiment with other terms (e.g., interviews, new products).



How to Find SWOT Analysis Information

When searching in Business Source Premier, enter the company name and SWOT 

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