Primary Focus: Create an argument that will alter belief, attitude, or behavior.
- There are three main types of persuasive speeches: Fact, Value, and Policy.
- Fact: Favoring a particular interpretation of a set of facts and evidence
- Example: Due to all of the evidence, most scientists believe that climate change is caused by humans
- Value: Favoring something over something else
- Example: Waffles are better than pancakes.
- Policy: Favoring a particular plan of action to solve a problem
- Example: In order to solve rising home prices, the federal government should offer low-interest loans or down-payment forgiveness for individuals or families below the median income level for their local area.
- The goals of a persuasive speech are agreement and action, and the more immediate the action the better for the audience to remember and act on the topic in the future.
- The most common way to structure a persuasive speech is to use a problem/solution strategy.