Business Faculty Teaching Tools: Marketing

This guide is for faculty to have a wide range of free websites with case studies, simulations, videos and other things to use in their courses.

Case Studies

Mr. Breitsprecher's Biz Ed Web
Creating Customer Relationships and Value through Marketing
Market Segmentation Lesson Plan
From Knowledge@ Wharton High School) Must be a registered user but it is free
Market Segmentation and Strategic Targeting (Chapter 3)
Leon G. Schiffman, Leslie Lazar Kanuk, Joseph Wisenblit, Pearson Prentice Hall, 2010

Activities at ends of chapters